Emotional AI

As much as the application of Emotional AI in the field of psychology was fascinating, it was just the tip of the iceberg! Today’s post is just as amazing, I will be diving into the world of marketing and see how Emotional AI can renew the marketing universe. Over the years, we have seen marketing and its strategies evolve drastically from a traditional, offline way of doing to a digital, online form. Digital marketing seemed to be the next big thing until Artificial intelligence (AI) came up and started showing its supremacy. The development of AI provides brands with ample opportunities to connect with the customers on an emotional level. Since the companies are striving day in and day out to become more and more customer centric, nothing puts the customer more in the focus than actually noting down the real time expressions and emotions of the customer and personalizing services for them. Sounds fascinating right? It is! In fact, many companies have already started...

Before you continue to read about this controversial topic, I would like to ask you some questions. Do you know someone who suffers from depression? I bet your answer is yes, it can be either a friend, a family member or a friend of a friend. What would you recommend them to do? Go see a psychologist? What is the first thing that comes up to your mind when I say emotions? I might not know your specific answer, but I know you eventually thought about the direct relation in between humans and emotions. Could you imagine a robot that can understand your feelings as the same level of a human? It might sound crazy at a first glance, but thanks to EAI it is now a reality.   The Freudian theory states that psychologists can not get emotionally involved with their patients, due to subjectivity and the temptation to provide personal advice. If we further analyze this, we will come to the conclusion that this trait is normal, as it reflects the natural human instinct of be...

Over the next years, 3 million workers will be supervised by "robot-bosses".  How does this make you feel? If this sounds alarming, I welcome you to join me on my journey. In this blog, I will explore and share my knowledge and findings of emotional artificial intelligence (EAI).  To better understand the EAI concept, I will start by asking the following: do we have an analytical or social interaction with machines? If you answered analytical - you would have been correct up until now. This is due to the fact that systems and devices could not interpret our expressions and body language.  Now, this has totally changed and social interactions with machines are possible. EAI, also known as affective computing, permits machines to recognize human emotions through the identification of voice inflections and micro expressions. Having a machine that understands, captures, and reacts to emotions increases the effectiveness of the interchan...